Kingship – China’s Leading Agricultural Products Import and Export Service Platform Made Its Debut in Hong Kong Asia Fruit Logistica 2017
Sept. 6th – 8th, 2017, Hong Kong Asia Fruit Logistica held solemnly in Hong Kong Asia-World Expo. The first 10 members of Exporting Produce&Food Quality Safety Brand Alliance (PPFC) built by CACPQSP, a sub-organization of China’s AQSIQ held hand with Shenzhen Kingship Company, China’s Leading Agricultural Products Import and Export Service Platform, to made its debut on the international stage, showcasing its premium quality pears, apples and muscat grapes to the international audience.
Throughout the exhibition, Shenzhen Kingship sets the theme “Quality as First Priority”. On the opening day, director of Shenzhen Entry-Exit Inspection and Quarantine Bureau, Mr. Wang Jun, director general of Wenjindu Port, Mrs. Deng Qiong and other officials visited Kingship’s stand and gave many professional suggestions.
On Sept. 7th, supported by Department of Supervision on Animal and Plant Quarantine of China’s AQSIQ, Hebei Jinzhou Great Wall Economy Trade Co., Ltd., a member of PPFC, successfully signed an export agreement of pear with a Chilean company, and in September, for the very first time, products of the brand alliance will be tagged with PPFC label and send to the South American Markets.
Another featured product of the brand alliance, “Kingship Muscat Grape”, started planting in JianShui Yunnan Province about 4 years ago and in the first half of 2017, the product has been on the domestic market and it was widely appreciated. With suitable weather and environment for premium grapes, the company was able to build the “Kingship Muscat Grape” brand. Last month, specialists have tested this product in aspects ofcolor, saturation, Brix, firmness and aroma, which all reach or even surpass the standards of the Japanese muscat grapes. Next month, Kingship will formally apply the product to China’s AQSIQ, for “National Protection of Geographical Indications Identification”. The brand, “Kingship”, is not only integrating and optimizing resources in planting, but also innovating and revolutionizing distribution channels with a new retail, new wholesale model.
During the exhibition, many suppliers, customers and authorities have visited Kingship’s stand and the company also gained supports from the former president of Chile, Mr. Eduardo Frei Ruiz-Tagle, chairman of ASOEX, Mr. Ronald Bown, president of the Chilean Cherry Committee, Mr. Cristian Tagle Alvarado and other overseas organizations and associations, and the company was also interviewed by many international media. Just in three days, the exhibition has brought lots of potential clients and suppliers, which will build a firm foundation for Kingship’s future development of its import and export service platform.