Following China's rapid, economic development, Chinese consumers are paying ever more attention to the quality of fruits and now often lean towards purchasing imported fruit. Recently, the first batch of Lapin cherries from Tasmania was successfully imported to Guangzhou and Shenzhen by Shenzhen Kingship. "We have been a long established player in the feed additive sector. In the last 20 years of running this business, we have established good working relations with every big international company. We are well positioned to join the fresh produce industry," says Mr. Li Hanqing, the company's chairman.